C-LAB is a creative advertising agency using learnings from neuroscience to create extraordinarily intuitive, beautiful and effective brands, packaging, experiences and communications.
Our “C” means Creative, Communication, Consumer, Customer, Curiosity.
“Lab” comes from our neuroscience laboratory. C-LAB is the only advertising agency which has own neuroscience laboratory in Turkey.
We measure brain activity, eye movements, facial expressions and emotional activation. We use our research findings to make better creative designs.
Creativity is about focusing on where you see yourself in the future and not trying to match something you’re not. Be yourself. Be honest.Our designing roots highly values “Creativity” in its services and products, “Cooperation” within the team and with its clients, “Commitment” to excellence, and “Customer Satisfaction”.
Today, marketing communications need to differentiate your company more than ever through honest, artful storytelling across multiple media channels. In short, what you have to say about your company is as important as where you say it. We believe that bold, compelling, persuasive messaging executed properly can affect real change and differentiate your company from the competition.
To visualize neuroscience knowledge is important for the study of Consumer Neuroscience. We focused on creating more impressive, more functional, more brain-focused designs with the most valuable neuroscientists working on marketing communications and consumer behaviors.
Marketing & Neuroscience
Executive Creative Director
Social Media Manager